Abu Dhabi Health Services Company PJSC (SEHA) has revealed a series of educational campaigns to engage communities from across the Emirate of Abu Dhabi during a robust exhibition agenda at this year’s Abu Dhabi Medical Congress (ADMC), being held now from October 17 – 19 at the Abu Dhabi National Exhibition Centre. SEHA is the Official Partner of the annual event for the second year in a row, and is working under the theme “Your Healthcare Partner for Life” as they showcase their plans to advance the emirate’s public healthcare system through improved customer care.

SEHA’s participation has included representatives from every one of its individual healthcare entities, including those from: Sheikh Khalifa Medical City (SKMC), Corniche Hospital, Mafraq Hospital, Al Rahba Hospital, Al Ain Hospital, Tawam Hospital, Ambulatory Healthcare Services, and the six Al Gharbia Region Hospitals.
“It is the third year SEHA has participated in this event, which we have found to be an ideal platform for discussing the unique healthcare opportunities within the Emirate of Abu Dhabi,” says Carl Stanifer, CEO of Abu Dhabi Health Services Company PJSC. “Our mission is to continuously improve customer care to recognized international standards, and we have made significant progress these past three years towards our goal.”

SEHA has been bringing to Abu Dhabi the latest innovations from the global healthcare practice through partnerships with internationally recognized leaders in healthcare like Johns Hopkins, Cleveland Clinic, Bumrungrad, VAMED, and Medical University of Vienna. “We are anxious to meet with the press and the public to show how we are working to create a public healthcare system of the highest international standard,” adds Stanifer.

Among the SEHA representatives attending Sunday’s opening ceremony are H.E. Saif Bader Al Qubaisi, Chairman of SEHA, Carl Stanifer, CEO, Clyde Eder, COO, and Mohamed Al Hameli, Chief Officer of Support Services Division at SEHA. This group—in addition to a number of CEOs from individual SEHA hospitals and clinics—will be taking a preliminary tour of the exhibition during the first day, and will be on hand as they end their visit at the SEHA exhibition stand (Hall 3 Stand B10).

Updates on SEHA’s most recent projects are being distributed by staff members through a variety of printed materials and verbal briefs within the company’s welcoming “roundtable” areas. This includes updates on current construction and refurbishment projects like the new Al Ain Hospital and new Mafraq Hospital; a new Dialysis Treatment Facility near Mafraq Hospital; as well as a massive remodeling program in all six of SEHA’s facilities in Al Gharbia.

SEHA will also use ADMC 2010 as a platform for introducing a new public education campaign reinforcing the importance of one of the simplest methods of preventing infection - hand washing. Originally started at Mafraq Hospital, SEHA is proposing a launch of the Mafraq “Clean Hands Save Lives” campaign and its mascot—Habib the Hand—throughout all of the SEHA HealthSystem facilities in the coming year. The program is designed to attract and engage children while communicating the benefits of hand hygiene to the greater community.

“One of our key ambitions this year is to help SEHA to continue developing the many specialty services that the emirate requires,” comments John Nickens, CEO of Mafraq Hospital. “SEHA’s vision for the future is a comprehensive network of clinical centers of excellence. Mafraq Hospital offers specialty surgical care in areas like ENT and orthopedics, while locations such as Corniche Hospital—a regional referral center for maternity care—and Tawam Hospital—offering unique cancer diagnosis and treatment services—really bring that vision to life. All of SEHA’s individual facilities, from SKMC to Al Rahba Hospital, Al Ain Hospital to our facilities in Al Gharbia, bring something exceptional to the market. We are excited to be part of communicating those advancements during this year’s ADMC event.”

SEHA’s Ambulatory Healthcare Services for example, will have on display one of its three new mobile clinics, a 20-meter facility on wheels that travels the emirate serving remote locations on a routine basis. Tawam Hospital will also have one of its Mobile Mammography Vans on site providing visitors with free screenings for the second consecutive year during Breast Cancer Awareness Month.

Bringing together leading international healthcare companies, the Abu Dhabi Medical Congress 2010 showcases the latest products and services within four interactive platforms. Each of these areas attract a range of manufactures, dealers and service providers specializing in Emergency Services, Primary Healthcare, Patient Safety, and Rehabilitation & Physical Medicine. In addition to being an Official Sponsor of ADMC 2010, SEHA is also one of the Official Sponsors of the Primary Healthcare Congress.

“Through our presence at ADMC 2010, we are excited to share our vision for the future while boosting the overall wellbeing of the entire Abu Dhabi community,” adds Dr. Ali Al Obaidli, Chief Clinical Officer for SEHA. “The fact that ADMC is a geographically-focused event encourages greater participation from local, community organizations, and it is this kind of dialogue that will bring greater value to our customers and their families.”
SEHA reports seeing some 5 million patients annually, retaining a market share of nearly 80% of Abu Dhabi’s inpatient admissions and about 60% of its outpatient visits. The company operates a total of 12 hospitals, 62 ambulatory and primary healthcare clinics, and two blood banks in the emirate.

The public is encouraged to attend to learn more about how the healthcare landscape of Abu Dhabi is changing. Icons like Habib the Hand for example, will be at the SEHA stand every day from 10am – noon and from 2pm - 3:30pm to greet youngsters and offer tips on staying healthy.

There will be over two hundred speakers at this year’s event, with representatives from some of the most renowned institutions in the world such as Johns Hopkins Medicine International and Cleveland Clinic, among many others.
 

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